Services
01.
Troubleshoot
- Analyze performance and strategy
- Identify blind spots
- Recommend efficiency drivers
- Buy and negotiate, if required
POV:
Your media plan could be working harder for you.
Is your agency or in-house team generating the best plans? When is the last time you reviewed your media performance?
Troubleshoot
This is a customized deep-dive into your media plan and agency services to look at ways to optimize and enhance your plan and find greater efficiencies.
This is for you if...
You are a marketer looking to review your media plan and learn more about strategic principals to help increase efficiencies, value and performance.
Outcome:
- Tailored, efficient and high-value plans that deliver cost savings, added value and improved performance
POV:
Your agency model could be more tailored to your business needs.
Have you ever wondered how your current agency structure might compare to an in-house or hybrid media team model? Is it time for an agency review to ensure you’re getting the best service and rates?
Transform
This is an offering that will review your current agency and/or look at your business needs and objectives to help you determine the right agency or in-house model for you. Take the guesswork out of this important decision and save time by relying on our expertise to guide the process for you and provide a tailored recommendation to best suit your business.
This is for you if...
You have been with your media agency for 5+ years or are unhappy with your agency’s performance or fee model. Or maybe you are just curious about what other options are out there.
02.
Transform
- Evaluate agency performance and buying structure
- Develop efficient agency, in-house or hybrid models
- Lead agency search and selection process
- Assist with building an in-house team, if needed
02.
Transform
- Evaluate agency performance and buying structure
- Develop efficient agency, in-house or hybrid models
- Lead agency search and selection process
- Assist with building an in-house team, if needed
POV:
Your agency model could be more tailored to your business needs.
Have you ever wondered how your current agency structure might compare to an in-house or hybrid media team model? Is it time for an agency review to ensure you’re getting the best service and rates?
Transform
This is an offering that will review your current agency and/or look at your business needs and objectives to help you determine the right agency or in-house model for you. Take the guesswork out of this important decision and save time by relying on our expertise to guide the process for you and provide a tailored recommendation to best suit your business.
This is for you if...
You have been with your media agency for 5+ years or are unhappy with your agency’s performance or fee model. Or maybe you are just curious about what other options are out there.
Outcome:
- Customized media model to suit your business needs and budget; Plus, improved planning/buying capabilities
03.
Train
- Create a custom training plan
- Areas of interest may include:
- Media 101 / landscape overview
- Plan KPI setting and assessment
- Buying and negotiation best practices
- Agency relationship management
- Decoding media reports and website performance
POV:
Your marketing team could be more media savvy.
Does your marketing team have the media expertise to properly guide your agency and vendors to ensure you’re getting the best plans? Are you looking at the right media KPIs for your business or are you just focused on the numbers they offer you?
Train
This is a customized program for your marketing team, whether it be an intensive media 101 or a refresh, to make sure your team is looking at the right metrics and asking your agency and vendors the right questions that will continue to propel your business forward.
This is for you if...
You do not currently have media experts in-house and you would like to hone new skills and sharpen your abilities to manage your agency and vendors.
Outcome:
- An empowered marketing team with the media skills and expertise needed to get the most out of your media plan, vendors and agency