Hi, I’m Alanna.
I’m an avid integrated marketing strategist, who is hyper-focused on data-led planning, equity building and performance.
Over the last 25 years, I have worked across the communications industry on the media vendor side, agency side and client side in various research, planning, buying, content and senior management roles. Having been immersed in all sides of media and marketing, I can offer a unique Point Of View with regards to strategy, pricing, media model design and agency and/or vendor relationship management and negotiation.
When I’m not giving clients my POV on their media plans, I am running, attending HIIT classes, travelling and making embarrassing TikTok videos with my kids. I also enjoy long walks on the beach… just ask my dog, Fitz.
Your brand has a story to tell, and your media plan is the gateway to your audience. The right plan will help your message break through and enable you to make more meaningful connections with your target.
THE WAY I WORK
I commit.
I want to get to know your business. Media buying goes beyond efficiencies. Understanding your business, audience, objectives and challenges will help me unlock opportunities you can’t see.
I collaborate.
The best results stem from the best partnerships. I want to work with you, your team, your agency and your vendors to develop customized plans and models that work best for you.
I coach.
Your progress should continue long after we part ways. I want to leave your business with the guidance, tools and expertise needed to remain on a strong performance trajectory.